Monthly Archives: June 2007

Does Revlon Have Its Head In The Sand

So often I see companies try to save mediocre products with stellar marketing.   How sad is it to see a really awesome product with less than stellar marketing or company backing.    Revlon’s Vital Radiance was just such a product.  … Continue reading

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Insight Into How Moms Think

What do moms think?   Seriously.  What goes on in their heads?   I have read studies upon studies about moms.   I’ve learned about Soccer Moms, Super Moms, Security Moms, Hot Moms, Alpha Moms, Beta Moms, Helicopter Moms. Marketers are desperate to … Continue reading

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How Your Customers Really Feel About Your Ads

So – you’ve spent a lot of time and effort on your marketing campaign.   You think you’re really connecting with your customers.  You’re speaking their language, talking about what they care about.    So why aren’t you seeing the results … Continue reading

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