Monthly Archives: May 2007

An Apology to Manolo Blahnik

It’s a never ending joke – women love shoes.  When advertisers survey women, they compare luxury vacations with buying new shoes.    When they need humorous creative, they have a skit with women obsessing over shoes.    When they depict … Continue reading

Posted in Stereotypes of women in the media | Tagged | 9 Comments

Websites for Women – Common Mistakes Part 3

I was talking with Jean at All Moms Go To Heaven, our guinea pig site, er….our test subject, and she has seen a definite increase in activity on her site.   By fixing her home page, and and making the suggested … Continue reading

Posted in How women use the web, Marketing strategy, Marketing to women done well | Tagged , , | 7 Comments

The Difference Between Edgy and Creative

Tell me, really, I want to know.    Why do so many advertising creative types equate adolescent humor with being creative?    Everyone out there wants to be "edgy".     Ok – so they try to shock you to get … Continue reading

Posted in Marketing strategy | Comments Off on The Difference Between Edgy and Creative

Fewer Women in Web Design?

There’s still a big gap between women and men in the IT field.   Would it be a good thing to have more women in IT, and specifically, in web design?  I think so.   But if you’re designing a website for … Continue reading

Posted in How women use the web | Tagged , | 3 Comments

Websites for Women – Common Mistakes – Part 2

Let’s say you’ve just met someone.  They seem nice enough. They tell you a little about themselves.   You start to build some rapport.   You seem to have some common interests and values.   Then they ask about you – "What’s your … Continue reading

Posted in Uncategorized | 2 Comments