Monthly Archives: April 2007

Websites for Women – Common Mistakes – Part 1

So, you’ve finally done it.   You’ve started your own business.   You’ve found something you’re really passionate about.  You know it’s a good product/service. So now that you have a business, you know an important first step is to create a … Continue reading

Posted in How women use the web, Marketing strategy, Marketing to women done well | 19 Comments

Maternity Fashion – Understand Her Deeper Motivations

I was going through some old pictures the other day and found some great shots of my mother.   She was a stewardess (yes, back when they were still called "stewardesses") when the jets first started flying.   She wore those great … Continue reading

Posted in Marketing strategy | Tagged | 2 Comments

Con-men, Beggars, Good Samaritans and Advertising

Con-men, beggars, Good Samaritans and advertisers – what do they all have in common?  More than you think. In his blog Stumbling on Happiness, Daniel Gilbert discusses how his experience with a bogus beggar changed his world view. He points … Continue reading

Posted in Marketing strategy | Tagged | 3 Comments

Do Your Customers Feel Stalked?

I was at a concert last weekend, shaking my booty and singing badly.    I try to make up for talent with enthusiasm.  Several sponsors were there doing their best to promote their brands and gather email addresses.    The … Continue reading

Posted in How women use the web | Tagged | 7 Comments