Monthly Archives: March 2007

The Importance of Images When Marketing to Women

I had an interesting discussion with a client about an image on her website.   I felt the image did not fit with the "brand" of her company.   It was a close up of a naked woman’s lower face and shoulders.  … Continue reading

Posted in Marketing strategy | Tagged , | 14 Comments

Do You Comment on Blogs?

Do you comment on blogs?  If so, why?  if not, why?   That’s the question Bryan Eisenberg asked.   The responses are fascinating.    I’ve written before about why women do and don’t comment on blogs.   I was curious to see if … Continue reading

Posted in How women use the web | Tagged | 56 Comments

Are Your Employees Hurting Your Brand?

In the famous words of Depeche Mode everything counts in large amounts What is a brand?  It is the experience a customer has with your product/service/company.   Women notice everything.   They have more connections between the right and left hemispheres of … Continue reading

Posted in Marketing strategy | 2 Comments