Monthly Archives: January 2007

Miller Lite vs. Amstel Light

I was sitting at a bar the other night (imagine that) and when the bartender asked "what’ll ya have" I replied "Amstel Light, Please".    (always be polite to your bartender – you want to make friends) It wasn’t a … Continue reading

Posted in Marketing strategy, Stereotypes of women in the media | Tagged | 4 Comments

More on Sony Bravia’s Marketing Efforts

I was teaching a seminar last week and one of the attendees commented on my laugh – she said it was "distinctive and genuine".    I took it as a compliment. One of the reasons I love writing this blog … Continue reading

Posted in Stereotypes of women in the media | Tagged | 3 Comments

Do You Really Want Your Consumers Creating Your Ads?

My sister is making a short film about how she tries to deal with her grief over the death of her dog by transferring her affections to a duo of wooden deer.   (go with me here) In her film, she … Continue reading

Posted in Marketing strategy | Tagged | 3 Comments

Have You Stayed at a Kimpton Hotel?

I’m standing in the lobby waiting on some friends when a guy walks into the beautiful marble foyer with his pet Pug.  The bellman walks over, leans down, and asks the Pug how his stay was.   The pooch responds with … Continue reading

Posted in Marketing to women done well | Tagged , | 15 Comments