Monthly Archives: October 2006

When To Create Discussion Forums

One of the best ways to generate word of mouth and create brand evangelists is to create a discussion forum.   What could be better than giving hundreds, thousands, or even millions of your customers or potential customers a forum where … Continue reading

Posted in How women use the web, Marketing strategy, Marketing to women done well, Word of Mouth Advertising | Tagged | 10 Comments

Women and Word of Mouth – Good and Bad

I attended the Women’s Internet Marketing Summit this weekend put on by the Women’s ECommerce Association International.    There was lots of great stuff, but by far the highlight was the heated discussion about ethics in blogging.   The "Harnessing the … Continue reading

Posted in How women use the web, Marketing to women done well, What Were They Thinking, Word of Mouth Advertising | Tagged , | 4 Comments

Why Do Women Ask So Many Questions?

My God I’m annoying.  I really am.  Sometimes I just want to ask what is the matter with me?   Until I really grasp something, until I know and fully understand everything, until every last one of my questions is answered, … Continue reading

Posted in Marketing to women done well | Tagged , | 13 Comments

How Women Buy Shoes Online

It’s not something very many people know about me.   I have a twin sister.   Reactions to this news range from “How cool” to “There are two of you?  Please God tell me you’re kidding.” Not to worry – though we … Continue reading

Posted in How women use the web | Tagged , | 14 Comments

Word of Mouth and the Web

If she hadn’t been my sister, I would have wanted to kill her.  "It was just so amazing" she continued "Here we are in the Time Warner building with 4 stories of glass looking out over the lights of New … Continue reading

Posted in How women use the web, Marketing strategy, Word of Mouth Advertising | Tagged , , , | 6 Comments

Shop.org in NYC

Are any of you going to be at the Shop.org Summit October 10-12 in New York?   If so, I’d love to hang with you. You’ll find me at Bryan Eisenberg’s presentation on Waiting For Your Cat to Bark Thursday afternoon.  … Continue reading

Posted in Shameless Promotion | Tagged | 4 Comments

Cause Marketing – Campbell’s Soup

The headline cries "Breast Cancer Awareness Strategy Doubles Sales of Campbell’s Soup."     Research has shown that cause marketing can have a big effect on how customer’s feel about a product or company.   In the Advertising Age article with the … Continue reading

Posted in Marketing strategy | Tagged , | 11 Comments