Monthly Archives: August 2006

All Girl Marketing Agency

When you think of most 15 year old girls, you probably have pictures of somewhat immature but fun loving girls whose only interest is fashion, boys, and the latest gossip about who dumped who.   You probably picture them barely managing … Continue reading

Posted in Marketing strategy, Marketing to women done well | Tagged , | 14 Comments

Share Your Secret

It was another one of those – Stop – Tilt your head – Stare – Scratch your head – moments. I was watching a TV commercial for Secret.  One sister confesses to the other sister that she told their parents … Continue reading

Posted in Marketing strategy, What Were They Thinking | Tagged , | 11 Comments

How Young Women Feel About Marketing

OK – I’m going to step in it again.  It’s all Mary Schmidt’s fault.  I was reading a Business Week article she wrote about in her blog.   It got me all riled up – so here I go. Imagine what … Continue reading

Posted in Marketing strategy | Tagged | 3 Comments

Oxygen Study on Women and Technology

Marketing technology to women – It’s a hot topic.  But what exactly is "technology"?  What falls into that category?  I took a look at my own life to see what "technology" I use on a regular basis. Cell phones – … Continue reading

Posted in Marketing to women done well | Tagged , | 6 Comments

Advertisers Addictions

Oh no.   I’m standing in a clothing boutique when I happen to glance over and see they have a penny candy section.  I immediately start to sweat.    What if….they have them.  What if I glance over and see the … Continue reading

Posted in Digital Marketing | 1 Comment