Monthly Archives: July 2006

Hot Moms

Ok – this was just too good to pass up.   As you’ve probably heard, Cadillac has a new agency – Modernista, Boston.  In their new work, Modernista says they want to "put a little lust back into the brand."  In … Continue reading

Posted in Marketing strategy, Marketing to women done well, Stereotypes of women in the media | Tagged | 12 Comments

Life Takes Visa

How do you take a brand pretty much everyone in the civilized world knows and re-brand it after no one’s touched the brand for 20 years? Visa has recently taken on that challenge.   They replaced "Everywhere you want to be" … Continue reading

Posted in Internet Branding | Tagged , | 6 Comments

Marketing to Women – Everything Counts

It was such a strange sight it made me literally stop in my tracks.   Was it an elephant in a downtown subway?  A three-year old flying an airplane?  Paris Hilton doing something useful besides just sucking up oxygen?  No – … Continue reading

Posted in Marketing to women done well | Tagged , | 15 Comments

Women and Mobile Gaming

Donchaluvit?   Another "women don’t use technology" stereotype smashed.   A recent report by Telephia, a mobile industry performance measurement reporting company, found that in the mobile gaming space, four of the top five revenue generating titles were in the Puzzle/Strategy category.  … Continue reading

Posted in Digital Marketing, How women use the web, Marketing to women done well, Stereotypes of women in the media | Tagged , | 15 Comments

Di Modolo and Tea Leoni

I was going for an overdue pedicure, and, in my rush, did not bring anything to read.  This meant I was stuck with the dreaded pile of women’s magazines.   I’m not a fan of these magazines, but bravely picked up … Continue reading

Posted in Marketing to women done well | Tagged | 3 Comments