Monthly Archives: March 2006

Profound Truths About Women

Have you ever been in a conversation with someone – and they say something so profound, so dead-on, something that touches you in your core – that you stop what you’re doing and just stand there with a stupid look … Continue reading

Posted in Marketing to women done well | Tagged , , | 32 Comments

Online Copywriting Seminar

I recently presented a teleseminar for shop.org on online copywriting.  Judging from the response, it’s a hot topic among Internet retailers.   They’re asking many of the same questions many marketers are asking: How can we persuade our visitors to take … Continue reading

Posted in How women use the web | Tagged , | 7 Comments

Are You Willing To Take Chances?

Are you willing to take chances?  Are you?  Really?  It sounds good – rolls off the tongue – gives you a sense of bravado. "Yes – I"m willing to take chances".  But are you? Truly?  Are you willing to piss … Continue reading

Posted in Marketing strategy | Tagged , | 11 Comments

Online Ad Placement

I just ran across the news story about the New York Post Online running an ad for a dating service right next to the story of the sexual assault and murder of graduate student Imette St. Guillen.  The ad featured … Continue reading

Posted in How women use the web, Marketing strategy, What Were They Thinking | Tagged , | 9 Comments

PriceWaterhouseCoopers Targets Women

Wow – once again proof of the incredible power that a gifted copywriter can bring to a marketing campaign. It’s too bad whoever was in charge of strategy was missing from the equation.  (I know, here I go about strategy … Continue reading

Posted in Marketing strategy | Tagged , , | 3 Comments