Monthly Archives: December 2005

Creating Personas and Writing For Personas

I’m sitting on a stark metal folding chair.  There’s a sole bright light bulb glaring overhead.   Out of the shadows walks a man in an Armani suit and $400 sunglasses.  He stares at me.  “Ok – I’ve just about lost … Continue reading

Posted in Persona development | Tagged , , , | 9 Comments

5 Predictions for 2006

What’s going to happen in that wild and wacky world we call "Adland" in 2006?  What’s going to change?  What will smart marketers do that will leave their competitors choking in the dust from their 760Li Sedans.  Let me look … Continue reading

Posted in Marketing strategy | Tagged , , | 7 Comments

Logitech – Marketing Technology to Women

Ohmigod – a technology company – with a marketing campaign squarely targeting women – and without stereotypes.   You could have knocked me over with a sledgehammer.  While there are plenty of poorly designed marketing campaigns to pick on – every … Continue reading

Posted in How women use the web, Stereotypes of women in the media | Tagged , , , | 9 Comments

Soccer Moms Don’t Exist

Soccer Moms Don’t Exist.   That’s my title and I’m sticking to it, though I really can’t quite pull off that argument.  You see, there are traits of soccer moms that DO exist.   There are mothers, there are mothers who drive … Continue reading

Posted in Stereotypes of women in the media | Tagged , , | 32 Comments