Monthly Archives: November 2005

Why I Don’t Like Women’s Magazines

I don’t like women’s magazines.  Give me a copy of Fast Company or Newsweek or even Men’s Health instead.  (want insight into guys?  Check out Men’s Health for some interesting reading).    I haven’t quite been able to place my … Continue reading

Posted in How women use the web, Stereotypes of women in the media | Tagged , | 20 Comments

Thanksgiving Traditions

One of the things I love best about the holidays is family traditions.   Almost every family I know has some beloved tradition full of fond memories.   For some it may be a favorite recipe passed down through the generations, or … Continue reading

Posted in Internet Branding | Tagged | 12 Comments

The Power of Personalization

Can you lose a sale in two words?   Yes, you can.   What two words could be so horrible they’d lose a sale from a willing, qualified prospect? “Dear Sir” That’s all it took.   I was not happy with my current … Continue reading

Posted in How women use the web, Internet Branding | Tagged , , | 10 Comments

Are You Speaking Your Customer’s Language?

Are you like me?  When you work with a client and they tell you they’re bringing in a "brand manager" does your stomach start to tense – do your eyes roll up into your head – do you want to … Continue reading

Posted in Increase online conversion rates, Internet Branding, Search engine optimization | Tagged , , | 17 Comments

Sex Sells – Truth or Fiction

Sex Sells.  We’ve all heard it so often it’s turned into a cliche.  Advertising is full of sexual imagery and innuendo.  If so many advertisers use sex to sell, it must be effective right? Does sex sell?  Yes – says … Continue reading

Posted in How women use the web, Internet Branding, Stereotypes of women in the media | Tagged , , | 12 Comments