Monthly Archives: September 2005

Word of Mouth – Conference Highlights

Who knew there were so many smart people in advertising?   I just got back from the WOMMA Word of Mouth vs. Advertising conference in NYC.  There was a lot of word of mouth about this word of mouth – and … Continue reading

Posted in How women use the web, Internet Branding | Tagged , , , | 10 Comments

Tips for Marketing to Women Online

What are the most important things to keep in mind when marketing to women online?   What are the best things you can do?  What are the worst things you can do?   There’s no simple answer.  Marketing to women online is … Continue reading

Posted in How women use the web, Increase online conversion rates | Tagged , | 12 Comments

Corperate Internet Branding

Ok Ok…before all you spell check Nazis start bombarding me with pesky little notes “Holly…..It’s ‘corporate Internet branding’ not ‘corperate Internet branding’.  Please make a note of it.”  I KNOW it’s misspelled.    Did it on purpose.   So there. Here’s … Continue reading

Posted in Internet Branding | Tagged , , | 17 Comments

Men Like CNET, Women Like iVillage?

While there are several reasons why I like Yvonne DiVita so much, one of the biggest is – she’s not afraid to call it as she sees it.    Yvonne takes on Forrester Media and their report – Men Are … Continue reading

Posted in How women use the web, Stereotypes of women in the media | Tagged , , | 12 Comments

Danica Patrick and Secret

Which athlete is being called "the top candidate to replace Michael Jordan as the top athlete endorser?"  A high profile NFL player?  The world’s number one golfer?  An up and coming NBA all star?  I’ll tell you his name….. Danica … Continue reading

Posted in Stereotypes of women in the media | Tagged , | 6 Comments

Word of Mouth Advertising

It’s a red hot topic right now in marketing and advertising circles – “word of mouth advertis…..”   OUCH – sorry, almost dropped it.  Burning my fingers here.   It’s “word of mouth advertising.” Word of mouth advertising is a natural fit … Continue reading

Posted in Best way to get marketing data, How women use the web | Tagged , | 12 Comments

Online Copywriting

One of the most powerful persuasive forces you have when creating your online customer experience is – copy.   Women are communicators; their brains are specifically wired for verbal skills.  Women are all about relationships – you build those relationships through … Continue reading

Posted in How women use the web, Increase online conversion rates, Search engine optimization | Tagged , , | 23 Comments