Monthly Archives: August 2005

Women and Poker

You got to know when to hold ‘em…..know when to fold ‘em….know when to walk away…and when to click out and shut down your computer. Seems America has gone crazy over….POKER.   You’ve seen the World Poker Tour Championship on … Continue reading

Posted in How women use the web | 21 Comments

When to Create a “Women Only” Section

It’s a question I’m asked all the time – “Are you SURE you’re not Jennifer Aniston?” No actually it’s “When do you create a ‘women’s only’ area on your website?’ In other words, when do you create a separate area … Continue reading

Posted in How women use the web | Tagged , , | 14 Comments

Best Buy’s “JIll” Goes to the Web

Best Buy is having great success using personas to redesign their stores. Let’s see how they do with using personas to design their website. (At Future Now this is one of the most important parts of our Persuasion Architecture process).  In my … Continue reading

Posted in How women use the web | Tagged , , , | 16 Comments

Best Buy Personas

Hurray! Another company who gets it. Best Buy is using personas to redesign their stores. And they have more than one persona. Another Hooooyaaaah. They have Buzz (the young tech enthusiast), Barry (the wealthy professional man), Ray (the family man) … Continue reading

Posted in Persona development, Stereotypes of women in the media | Tagged , , , | 44 Comments

Nike Imitates Dove?

"Big Butts, Thunder Thighs, Tomboy Knees" –  so reads the headline from an article from AdAge about Nike’s new campaign that tries to imitate Dove’s success by featuring "real" women. The ads feature copy like this: "My Butt is big … Continue reading

Posted in Stereotypes of women in the media | Tagged , , , | 34 Comments

Lands End in Kmart?

The CEO of Land’s End, Mindy Meads, left the company abruptly late last week. The reason for her departure was not announced, but insiders say Mindy objected to the plan to place Lands End clothing in Kmart. I would have … Continue reading

Posted in What Were They Thinking | Tagged , , | 15 Comments

Should a Man or a Woman Design Your Site?

Thanks to Michael Martine for turning me on to a short but interesting article Web Sites Have Sex Appeal. A study at the University of Glamorgan in the United Kingdom found that the sexes reacted very differently to sites when … Continue reading

Posted in How women use the web | 7 Comments

Dove’s Real Beauty – Is It Too Real?

I promised you I was going to say something positive about an ad campaign targeted at women. And following the fine example set by my Dad, who I lost recently, I always keep my promises.   By now you’ve all … Continue reading

Posted in Stereotypes of women in the media | 10 Comments

Breast Ad Controversy

Ok – I promise in my next post about an ad campaign I’m going to say something positive. Really. I mean it. The moniker “Nancy Negative” simply doesn’t fit well with me. But some of this is just too good. … Continue reading

Posted in Stereotypes of women in the media, What Were They Thinking | 9 Comments

Parlez Vous Francais?

It’s always important to remember that the Internet is truly a global audience.   I was reminded of this when I noticed a lot of traffic to my blog from a site written in French www.fredcavazza.net.   Seems mon ami Fred found … Continue reading

Posted in Stereotypes of women in the media | 2 Comments