Monthly Archives: June 2005

Answer Her Questions

What questions are your customers asking?  Do you know? Are you answering their questions?  Take a 38 year old mother of 4. She has a big family.  She does A LOT of laundry – but she genuinely loves her family … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Persona development | 8 Comments

Bad Haircuts

When women aren’t happy with your product or service – many times we don’t say anything.  We simply never come back. How many times have you gone to a hairdresser – asked for a trim and gotten half your hair … Continue reading

Posted in Best way to get marketing data | 10 Comments

What Women Want from Men

There is a debate raging among my colleagues as to the value of focus groups.  One camp says they are worthless – group bias, sterile settings, deceitful participants, ignorance, poor moderators, etc. make any information gathered too tainted to be … Continue reading

Posted in Best way to get marketing data | 9 Comments

Danica Patrick – Indy 500 Rookie of the Year

Even if you’re not a racing fan, you’d have to be living under a rock not to have heard about Danica Patrick – the female driver who made history by placing fourth in the Indianapolis 500 and winning the "Indy … Continue reading

Posted in Stereotypes of women in the media | 6 Comments